My name is Jeroen Lavèn, a digital communicator who loves all things new media, contemporary art, and exhibition design

Rotterdam, NL


As an Art Historian with a focus on contemporary art, my interest always leaned towards communicating artworks and exhibitions in a visual language; say via social media or exhibition design. My work experience at several art institutions in Rotterdam strengthened my ability to translate contemporary art and exhibitions in a modern day visual language that fits the web and social media.

My company, Visuology, is the culmination of my interests and gained experience.


Exhibition Design

Kunstinstituut Melly

Designed, together with the curator and director of Kunstinstituut Melly, a custom-made wallpaper, installed sparsely throughout the gallery space. Including images that range from seventeenth-century paintings to contemporary films, it intends to make visually palpable something along the lines of an epistolary visual culture.

Presentation Design

Kunstinstituut Melly

Desgined the context layer of the archival presentation 'On Contemporary Arab Representations' at Kunstinstituut Melly. This context layer includes press clippings from around the world, published during the project in 2002 and 2003.

Publication Design

Kunstinstituut Melly

Desgined this e-publication, sharing the extensive reflection that went into the making of the exhibition 'In the Belly of the Whale' at formerly known Witte de With Center for Contemporary Art (9 September – 31 December 2016).


PR & Communications Manager

Kunstinstituut Melly is a public institution in the field of contemporary art and its related discourses, with Rotterdam as its homebase. Critical reflection on timely issues through curated exhibitions, theoretical and educational programs and a bold publishing arm is core to its mission.

Marketing and Communications Coordinator

Kunstblock is the name for the collaboration of the art institutes in and around the Witte de Withstraat, CBK Rotterdam, MAMA, TENT, V2, Kunstinstituut Melly and WORM. Kunstblock is founded to ensure the collective promotion of the events for greater visibility and impact.


BA Art History

University of Utrecht

Bachelor of Arts in Art History with a focus on Contemporary Art.